Once the Webmaster has liaised with the client, and knows their specific requirements for the website, the Webmaster can begin the designing and programming process. Each page of an Internet website is governed by a series of commands. These allow the text and the graphics to be viewed and the links to other sites and pages to work. The Webmaster writes the computer programming language, or instructs others to write the series of codes that make it all happen. This process is called scripting. New scripting codes, computing tools, changes in graphic design and programming languages are developing each day, so it is important for a Webmaster to keep up to date with these new trends and technologies.
After a website is completed, a Webmaster is involved in keeping the content up to date. A Webmaster will recommend improvements to the site and provide advice on any equipment and software required to support the site. They also may monitor and analyse traffic to the site and recommend any necessary programming changes. A successful website is quick to navigate and is user friendly, often the addition of a FAQ section (frequently asked questions) and online order forms can increase customer satisfaction greatly, and bring users back to the site. Some Webmasters may instruct staff on the Internet and Intranet services available in their company, and how to use them. Staff feedback is also an essential component for improving and updating the website.